Tools to Improve Your SEO Approach

SEO is a game where there is much to learn and unlearn. Some have figured out a lot on the working of how Search Engine Optimization (SEO) works with a lot of dos and don’ts. Everything changes just when you might have thought you’ve figured out what it’s all about. Inconsistency is one thing you’ll find common when you’re into digital marketing.

Humans have been evolving ever since the creation, the same applies to SEO. While you’re working hard to figure out the nuance of SEO there are numerous free SEO tools to make your life a bit easier. Honestly, there are a lot of SEO tools, choosing just the right ones makes all the difference.

Here are a few SEO tools that are worth considering:

  • SEMrush

It’s a competitive research website in the world of SEO. Digital marketing is growing ever since its introduction. SEMrush provides you a comprehensive data to uplift your organic, paid, and referral traffic. They provide more than one tool to help your content to be Search engine optimized.

Keyword research takes the top most priority while writing content for digital marketing. You wouldn’t want to overlook on choosing the right keyword. SEMrush provides you an accurate search volume and who are willing to grab your targeted keywords.

SEMrush has a feature to provide your site’s statistics, such as its backlink profile, organic traffic and ranking, and paid traffic. This works like a report card to pinpoint your websites growth and performance down the lane.

Initially, the tool was used for keyword research, with the incorporated of new platforms SEMrush is able to do a lot more than that. However, SEMrush can monitor your site’s health and your competitor’s as well. If that doesn’t excite you, it can give your PPC (price per click) traffic and create a report of it. Everything under a single platform is what you can expect from SEMrush.

  • Buzzsumo

The bond between SEO and social media is ever on the rise. It wouldn’t be wrong to say that they both work hand in hand and interdependent on each other. Buzzsumo is a tool that helps to figure out how the targeted audience respond to your contents-images, pages, or blog posts.

Enter the URL of the website and that’s about it, the tool does the rest. It gives you the information about the number of shares, pin, likes, and more. The information gives you the statistics of any social media channel in real time.

It even gives you the popular online content that has the more attention. If you’re aware of which content is popular with the specified website in past, you’ll be able to post the relevant content in the right place. The other tools that you might want to look into are Copyscape, Screaming Frog, Ahrefs, Spyfu, Keyword Tool, and Google Analytics to name a few.

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